Now Isbjorn of Sweden’s high-performance and sustainable autumn/winter 2021 series for children and teenagers is on the market, founder Maria Frykman has put forward her expert advice to keep safe and protected in the mountains in the way that Swedes wear.

The famous Swedish outdoor children's clothing brand Isbjorn is committed to providing young adventurers with unparalleled high-performance, sustainable clothing, designed for the harshest winter conditions, such as arctic temperatures of up to -4F.

In Sweden, outdoor life in winter is the norm for children because they grow up while enjoying skiing and mountain adventures.

Maria co-founded Isbjorn 15 years ago with her friend Camilla Schmidt. After the latter gave birth to her first child, she also had three outdoor children:

"At the time, everything was made of cotton, which was not durable enough, but we were determined to change this-after all, why should children compromise on the performance of adult equipment?"

Named after the most tenacious animal on the planet, the polar bear, Isbjorn's "Green@Heart" spirit is about "what is best for your children and the best for the planet".

When we showed some of the highlights of the Isbjorn 21 autumn/winter collection, Maria provided VOU with some great tips and style suggestions for wearing Swedish style in this autumn/winter ski season.

The Swedes believe that there is no bad weather, only bad clothes!

It's all about the correct stratification in Sweden.

Ask yourself the following questions:

The weather and temperature change every moment, so you can put on and take off the middle layer when needed, providing true versatility and relaxed comfort.

The brand's padded Frost jacket is made of PrimaLoft eco-recycling insulation material, which not only looks cool and stylish, but also has the best thermal performance, water resistance and excellent compression, and is easy to store in a backpack.

Frost Children's Lightweight Jacket $119 – $129

Toddler padded jumpsuit $189

"In Sweden, children prefer jumpsuits to separate jackets and pants."

There is no snow in the "one-piece" snowsuit, and the air flows freely to balance the temperature, instead of being cut off at the waist, allowing children to stay happy in snowy weather and prolong their enjoyment.

In addition, children tend to show independence to their parents. In this case, snow clothing is an ideal choice because it gives them the opportunity to wear their own clothes.

In this series, the brand's award-winning Penguin jumpsuit is perfect for children.

Isbjorn's famous Penguin jumpsuit has won the coveted Bast-i-Test (Best Test) winter children's clothing in the premium category for eight consecutive years.

With features such as long cuffs, arms and legs have increased by 3 cm, it is no surprise that this famous jumpsuit is still very strong after 15 years.

Carving winter children's jacket $224

Offpist children's ski pants $214

Isbjorn in Sweden was founded in 2005 by Maria Frykman Forsberg and Camilla Schmidt after becoming mothers, with the aim of creating high-quality and comfortable outdoor clothing for their children.

The brand believes that all children are "born multi-sporters" and they should be allowed to enjoy outdoor activities in any weather conditions while staying warm, dry and comfortable.

Isbjorn of Sweden winter clothing is made from recycled materials. The company will continue to strive to be as environmentally friendly as possible while still producing durable, tough and high-quality clothing that mimics adult styles and materials.

The logo of the brand is the polar bear-the toughest animal on earth.

Isbjorn of Sweden is the first outdoor children's wear brand to become a partner of "Bluesign System".

The "Bluesign System" is the most sustainable solution in textile production.

It eliminates hazardous substances at the beginning of the manufacturing process and sets/controls the standards required to create environmentally friendly and safe production.

This approach ensures that the final product meets very strict consumer safety requirements around the world and provides confidence to consumers interested in sustainable products.

Bluesign Technologies AG was founded in 2000. Since then, the Bluesign system has been adopted by leading textile manufacturers worldwide.

Several important players in the chemical and mechanical industries rely on the Bluesign system.

Similarly, well-known brands in the outdoor, sportswear and fashion sectors also rely on Bluesign's innovative technology.

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